LOOK: The purpose of making this flyer is to
introduce the New Communication and Culture course to all the teachers, high
school students and their parents. The effect is to let people trust in AQA
Teacher support and believe this course is useful. The sender is AQA Teacher Support.
READ: The channel is a flyer. The flyer consists words and a picture at the bottom
of the page. Colour is not very bright but
well defined and can see the words clearly. Bright red fan gives me a feeling
of new, fire and energetic.
EXPLORE: From
the dark red background, the form of writing in the bold title and subheading,
it gives me an impression that this course is formal and professional. The red
fans, Asian city background and the fan-dance make me feel like it is relative
to different cultures, not just only British culture. The fan represent ‘culture’ and they are
brighter than the people who are holding them, which suggest that ‘culture’ is
the main topic of this course.
The course name (“Communication and Culture”)
and the company name (“AQA”) are in large size and the colour is white. This
shows a connection between the sender and the course. It also highlighted them
as the main focus in this leaflet.
The logo of the sender is in
formal form. This shows that they are professional and trustworthy. There is an
arrow pointing upward in the letter ‘Q’. This design symblises the idea of
their company that they will help you increase you skills like rocket. Also it
gives you a feeling that they are able to bring you a brighter future by study
their courses.
In Asian culture,
people do fan dance in the morning as an exercise (like morning-run). Therefore,
having this fan dance picture on the flyer can suggest that study the New
Communication and Culture course can give you a fresh start, like morning run.
REVIEW: After a deeper study about this leaflet, I think there are more meanings
than I originally thought. The reason of having fans on the flyer is to
represent ‘culture’, people represent ‘communication’ and red fans show that
this course is new and refreshing.
RESPOND: I think there should have a few more pictures to represent others
cultures too, not just only Asian culture. And if the flyer is more colourful,
it will be more eyes catching and more attractive to students.
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