Monday, 11 February 2013

Grace: AQA flyer for New Communication and Culture course (pp.156)


LOOK:  The purpose of making this flyer is to introduce the New Communication and Culture course to all the teachers, high school students and their parents. The effect is to let people trust in AQA Teacher support and believe this course is useful.  The sender is AQA Teacher Support.

READ:  The channel is a flyer. The flyer consists words and a picture at the bottom of the page.  Colour is not very bright but well defined and can see the words clearly. Bright red fan gives me a feeling of new, fire and energetic. 

EXPLORE:  From the dark red background, the form of writing in the bold title and subheading, it gives me an impression that this course is formal and professional. The red fans, Asian city background and the fan-dance make me feel like it is relative to different cultures, not just only British culture.  The fan represent ‘culture’ and they are brighter than the people who are holding them, which suggest that ‘culture’ is the main topic of this course.

The course name (“Communication and Culture”) and the company name (“AQA”) are in large size and the colour is white. This shows a connection between the sender and the course. It also highlighted them as the main focus in this leaflet.

The logo of the sender is in formal form. This shows that they are professional and trustworthy. There is an arrow pointing upward in the letter ‘Q’. This design symblises the idea of their company that they will help you increase you skills like rocket. Also it gives you a feeling that they are able to bring you a brighter future by study their courses.

In Asian culture, people do fan dance in the morning as an exercise (like morning-run). Therefore, having this fan dance picture on the flyer can suggest that study the New Communication and Culture course can give you a fresh start, like morning run.

REVIEW:  After a deeper study about this leaflet, I think there are more meanings than I originally thought. The reason of having fans on the flyer is to represent ‘culture’, people represent ‘communication’ and red fans show that this course is new and refreshing.

RESPOND:  I think there should have a few more pictures to represent others cultures too, not just only Asian culture. And if the flyer is more colourful, it will be more eyes catching and more attractive to students. 

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