Special K Be a Loser advert

No.6 Special K Be a Loser advert

Look: It is eye-catching because of the actress’s appearance; beautiful woman, sexy dress and looks healthy body. It is an advertisement of Special K (cereal) saying ‘Be a Loser’ to health conscious people. It wants us to buy the Special K. The sender is Kellogg’s (producer).Picture of Special K’s box is printed in right-down side, it is not so big, however, ‘K’ is very clear to see.

Read: ‘Be a Loser’ this is written by red colour, it is the same colour of the logo of Special K, therefore it is clear and well defined. Also the text said ‘You’ve got nothing to gain and everything to lose’, in this case, it is positive meaning to lose weight. Other texts said that eat this for breakfast, replace to snacks and enjoy other meals as normal. As a result, people can lose weight.

Explore: Much of the intended meaning of the advertisement depends on how much conscious about their weight; for example, people who really want to loseweight, they are interested in buying and trying this cereal, however, people who do not need to worry about their weight or who do not like cereals, they will just see through this advertisement. This picture of actress is wellselected; in generally speaking, blond hair women are symbol of beauty in some countries. Also she is not too thin or fat, everybody feels she looks healthy; this can affect various age groups, sex and the degree of healthconscious.

Review: This text is well-organised; at the first sight, this actress is very attractive and Special K’s logo is easy to see because of the colour (based white and K is red). This suggests us how to lose the weight and in the terms of‘loser’ is basically negative meaning, however, in this case of losing weight is positive meaning. This is clever and ironic way to advertise.

Respond: To catch the trend of health conscious is very clever way to gather attentions. And subconsciously, we are looking at blond beautiful woman, this advertisement use this tendency well. Also this actress is not extremelythin, therefore they can appeal this food healthy food. In addition, they use the term ‘loser’ as a positive meaning, it is also clever way to catch the attentions.