My first
impression of this picture is it is very attractive, because it seems to be an
advertisement of food and a woman wearing a sleeveless garment who shows her beautiful
body to others.
This
message is from Kallogg’s Special K, the content of the message is to attract
people to buy their brand’s cereal, and the receiver is the people who want to
reduce their weights. The method of sending this message is using a poster to
sell their brand’s cereal for breakfast. The word they use in the poster is
informal. They want to send this message to people who want to lose their
weight, attracting them after eating this food for breakfast everyday, people
can lose their weight easily.
In this
advertisement, they use red colour and a larger font size to project those
three words, ‘Be a Loser’, it is especially attracting people to read the
poster continually. The woman who wears the sleeveless garment in the poster
owns a big space, it is also attracting people to this advertisement, just like
saying to people, if people use this cereal for the breakfast, they will be as
sexy as this woman. To be more convincing, there is some additional information
saying that if people use this as breakfast, they can enjoy normal meal without
caring about weight.
The end
of this poster has an idiom, which is negative if you use it normally. But in
this poster, you will find that this idiom is positivly asking people to lose
weight, which is a very interesting usage of idiom.
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